If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Search Engines then use formulas to analyze huge amounts of data about all the web pages they can …

How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity? Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. Breadcrumbs …

Optimise your website content for the best organic reach possible. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does …

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. The conative component consists of the individual's intentions, actions, or behavior. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin content. I'm not a …