Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Search Engines then use formulas to analyze huge amounts of data about all the web pages they can …

A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. The resulting newsletters were almost unreadable. Internal linking refers to the linking structure …

Even when a firm uses the adaptation strategy, marketers from various countries learn from each other. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. When you do this, you aren't showing Google the breadth or depth of your knowledge, and …

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …