A few words on Google algorithms

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. If you're still using techniques and strategies from 2009, you're not doing your website any favors. The good old black green screen is still the …

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Small but important things to observe about SEO campaigns

If you want to override or customize the default title tag at scale, work with your developer or within your website platform settings to find ways to add more detail and customize at different levels. Find websites your target audience frequently visits. If you know at least one website, you …

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Unexpected ways anchor text can impact your marketing efforts

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. Search engine optimisation (SEO) is a …

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Don't forget about onsite SEO

It's important that we outline what we classify as a website migration before moving forward. Website owners should take advantage of owning multiple domains. Effective e-commerce sites feature customer-centric designs which allow individuals to easily locate merchandise. Visually, I prefer a handcrafted G&J Lines rocking horses . If you're looking …

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