Use your keyword phrase 4 times within your content

They may be useful -- though far less so than they were in the past -- for a number of reasons: If you're on WordPress, there are plenty of plugins (just search Schema plugin) which handle the legwork for you, without you having to get sticky in code. Apparently, geocaching has been …

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How can I optimise trust across a Website?

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

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Schema Question - How To Markup

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. For example, your list article on shocking stats about your industry can be designing into a …

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Is there a specific time of day that sees more activity?

Users are still relying on specific phrases in order to accomplish their searches, but the way Google views and analyzes keywords has been rebuilt from the ground up, and that change has compromised the traditional methods of long-tail keyword research and implementation. The search field of practice introduces analytical thinking …

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Things you most likely didn't know about reporting

You cannot get away with keyword "stuffing" anymore but that's not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Adaptive design systems adjust content to fit all forms of devices and to …

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