Random musings on SEO

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. This requires sound SEO expertise. There is a lot of demand for raw materials for a pashmina and sometimes demand exceeds supply. At Save Our Schools core of every successful and effectively optimized e-commerce site …

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Is this the end of keyword research as we know it?

Smart SEO practitioners know that on-page optimization should be constantly prioritized. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google's most important ranking factors for sites to show high up in search results. These links …

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A few words on Google algorithms

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. If you're still using techniques and strategies from 2009, you're not doing your website any favors. The good old black green screen is still the …

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Rate of new link growth may signal freshness

The search engines are focused on context ? not literal keyword use, frequency, and density. Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Are there any places in the UK to locate the finest large rocking horse ? Before …

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Spread the word that rankings were a poor measure of success

You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the …

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Social shares play a huge role in content trustfulness

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn't provide the value they were looking for. These days, Google is focused on ensuring that top-ranking content serves the user first. Earliest windows were not nearly …

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Facts about html that will make you think twice

A high bounce or exit rate could imply that the content on the site is unsatisfactory, and could play into how Google measures the relevance or authority of that page. As a general rule, I side with user experience; I wouldn't stand much to gain by ranking if my user …

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Establish your position regarding duplication

When people use search engines they are looking for the best site(s) on the subject they are interested in. Search for your keywords - when you search for your keywords you will often see suggestions in the search bar as you type and there will also be a list of …

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The hidden agenda of content

Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. Many people used to add keywords to title, add some …

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Why analytics matter

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. In other words, the amount of places you can add your business, and get a citation. Getting your organisation listed in a Free UK Business Directory can help to boost your profile …

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How can I optimise trust across a Website?

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

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Understanding gateway sites

Put simply, it's best to avoid obtaining irrelevant backlinks. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. Does the act of storytelling …

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Simple-to-understand metrics will convey information more easily

Your content, whether it's a guest post or a comment, should be interesting and engaging to the people reading it, and should explain why you're providing the link as part of it. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content …

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Small but important things to observe about SEO campaigns

If you want to override or customize the default title tag at scale, work with your developer or within your website platform settings to find ways to add more detail and customize at different levels. Find websites your target audience frequently visits. If you know at least one website, you …

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Schema Question - How To Markup

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. For example, your list article on shocking stats about your industry can be designing into a …

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At last - revealed: the secret to 301 redirects

Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. Marketers identify consumer and business-to-business segments in many ways. A strategy on Facebook might not work so well on Twitter. Its like looking for a place to find the best rockinghorses …

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Is there a specific time of day that sees more activity?

Users are still relying on specific phrases in order to accomplish their searches, but the way Google views and analyzes keywords has been rebuilt from the ground up, and that change has compromised the traditional methods of long-tail keyword research and implementation. The search field of practice introduces analytical thinking …

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Unexpected ways anchor text can impact your marketing efforts

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. Search engine optimisation (SEO) is a …

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Things you most likely didn't know about offsite SEO

A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. The resulting newsletters were almost unreadable. Internal linking refers to the linking structure …

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Things you most likely didn't know about reporting

You cannot get away with keyword "stuffing" anymore but that's not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Adaptive design systems adjust content to fit all forms of devices and to …

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Super-easy ways to learn everything about 301 redirects

Even when a firm uses the adaptation strategy, marketers from various countries learn from each other. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. When you do this, you aren't showing Google the breadth or depth of your knowledge, and …

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Don't forget about onsite SEO

It's important that we outline what we classify as a website migration before moving forward. Website owners should take advantage of owning multiple domains. Effective e-commerce sites feature customer-centric designs which allow individuals to easily locate merchandise. Visually, I prefer a handcrafted G&J Lines rocking horses . If you're looking …

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Lessons I learned about doorway sites

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Fun with nofollow links for now

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your affiliates. Fortunately, the environment is not completely negative. Anyone who can go to google …

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Measure and Improve by paying attention to blogs

If you're a locally focused website, social media is still important but so is local directory listings and interaction with your local community. all this would directly affect the site popularity or the time they spend in each page. Develop SEO-enabled content from creation that is ready to deliver across …

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The secret behind dynamic pages

The fastest turn around in organic traffic comes from small tweaks to existing pages. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. It is essential that you …

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Things that make you love and hate page rank

Optimise your website content for the best organic reach possible. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does …

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When auditing your site, take time to think about stickiness

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. The conative component consists of the individual's intentions, actions, or behavior. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin content. I'm not a …

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